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The Solution:
A user-friendly app designed to simplify the selling and giving away of second-hand clothing, with a strong focus on accessibility for older audiences. The app enables easy item listing, filtering, and discovery, while inspiring people to reuse more, waste less, and take part in a community that cares for the planet.
Brand Goal:
To create a simple and accessible way to sell and donate second-hand clothing, build a connected community, and promote a more sustainable and eco-conscious lifestyle.
App Design:
The app is designed to simplify buying and giving away second-hand clothing through intuitive
filtering and by creating a community around shared values.
Logo Symbol Design:
The logo was designed with a focus on simplicity and modernity, while maintaining a familiar visual element. Inspired by the hanger - an object found in every wardrobe—it was transformed into a core icon that defines and supports the brand identity.
